What are the benefits of marketing automation? Now we have a good idea of what marketing automation is and how it works, let’s take a look at some of the benefits.ģ. Over time, the tool is monitored and tweaked until it is meeting the needs of the team, streamlining processes, and increasing efficiency.Ī marketing automation strategy might look something like this: Team members are informed what they’ll be responsible for - including during the transition from manual to automated - as well as what will be expected from them once the tool is up and running. With a clear strategy in place, a marketer will implement the chosen marketing automation tool. They implement, monitor, and make improvements Once a tool has been found that looks like a good fit, they will then get to know its capabilities so they can maximize them to the advantage of the team and overall company goals. They research and choose their marketing automation toolsĪrmed with an understanding of their goals and data about their customers, a marketer will explore the automation software available which best suits their needs. A marketer will look at the following factors when building up an accurate picture of the current audience (or audiences): demographic, geographic, behavioral, and psychological. This is because understanding the target market will help the team know which tools will be most useful in helping to reach and retain those users. ![]() They identify their audienceĪs a next step in the automation process, a marketer will carefully study the company or brand’s current audience, customers, or user base. Do they have an overall goal? Do they want to save time? Do they want to increase team productivity or efficiency? Do they want more accurate customer data? Identifying the team’s core needs will enable a marketer to prioritize the automation of certain tasks and help them choose the right tools for the job. They assess their marketing automation needsīefore a marketer decides on a tool or process, they will ask themselves what it is they are hoping to achieve with automation. In marketing automation, every tool and task is different, but there are some general rules that marketers typically follow when moving processes over from manual to automated. With repetitive, and often mundane, tasks such as emails, social media scheduling, and other website actions automated by sophisticated tools and software, these activities become significantly easier to manage, are more streamlined, and better aligned with each other and the needs of the team. With software in place to perform the more routine aspects of a digital marketer’s job, the team is freed up to focus on the important tasks of building on, and reinforcing, long lasting and loyal customer relationships. Whether working on email marketing, surveys, follow-up messaging, event scheduling, social media posting, advertising campaigns, or content marketing, a marketer can transfer repetitive tasks associated with these actions to one of the many sophisticated tools which have been designed specifically to perform them. Marketing automation tools can increase efficiency, accuracy, and productivity in a range of areas. ![]() Put simply, whether you’re collecting customer information or planning a social media campaign, any task that doesn’t require the direct involvement of a human can significantly benefit from marketing automation. ![]() Marketing automation is essentially the adoption of tools and services that can automate different marketing or sales activities to boost efficiency, streamline activities and goals, increase transparency, and enable the tracking and analysis of large amounts of data.
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